Event Merch (eCommerce)
Course
Language
English
Duration
01 MONTH
Eligibility
Anybody, STD XII and above
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There are no prerequisites for this certificate. The Course will guide and prepare you to understand all the content and complete the required activities.
For some lessons however, some familiarity with web environments is recommended.
About the Certificate
BROADEN YOUR EVENT BRAND - Ecommerce is an ideal way you can take your event merch from a traditional event store to an innovative, well-loved event brand. By offering great merchandise 24 hours a day along with online attendee service, blogs and social media, no longer is your event one singular occasion for your attendees to buy your event merch.
IT’S MORE CONVENIENT - These days people don’t always have the time to physically attend your event, instead more and more people are choosing to attend virtual events. They can buy online the event items they want or need.
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INCREASE YOUR REACH - Compare the number of people you can reach through an event online store to the number you can reach through a physical event store. There’s no reason you shouldn’t look at taking your event merch selling online if you’re looking to improve your reach.
INCREASE YOUR REACH - Compare the number of people you can reach through an event online store to the number you can reach through a physical event store. There’s no reason you shouldn’t look at taking your event merch selling online if you’re looking to improve your reach.
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The EVENT Merch (eCommerce) COURSE is GAAA VIRTUAL response to this need.
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This course prepares you to understand the new eCommerce paradigm of today’s events revolution, and it also provides an overview of the key marketing technologies driving this change.
The course takes a practical approach intended to help you become an active part of the event marketing transformation.
Certificate Structure
The EVENT Merch (eCommerce) COURSE offers a holistic vision of how to market for Online, Physical, Hybrid events.
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The following summarizes the course structure:
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Storefront & eCommerce Website
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Cart & Checkout
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Merchandise
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Store Management
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Marketing & SEO
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Payments
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Store Analytics
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Mobile App
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eCommerce Apps
Storefront & eCommerce Website
​Customize your event online store to create an exceptional shopping experience—from storefront to checkout.
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Mobile-optimized storefront - Sell and market your event merchandise to attendees on the move.
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Multichannel sales - Sell on Facebook, Instagram, Google Shopping, eBay and more—from a single dashboard.
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Global eCommerce business - Translate your store into various languages. Create local subdomains and optimize all translated sites for SEO.
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Extensive media library - Grab your attendees’ attention with incredible, eye-catching imagery.
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Robust blog platform - Engage and grow your attendee base by adding a blog to your site.
Key takeaways
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Build the right target list for your event.
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Achieve and exceed event registration and attendance targets.
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Help establish a human connection to your brand and your event.
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Drive audience acquisition. Engage clients in a personal authentic way.
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Build conversion to your brand after the event. Survey and measure the success of your event.
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Cultivate a deeper understanding of the fundamentals of Marketing Technologies (MarTech) and its practical applications.
Who should take this certificate?
The EVENT Merch (eCommerce) COURSE is directed at diverse professional profiles, students such as:
Students
Any student, STD XII and above, Diploma 10+3, Others) who wants to understand the benefits, opportunities and employment, can offer for marketing applications in the Events Industry.
Events Industry Professionals
Events Industry professionals who want to obtain a broader strategic vision about how these key marketing concepts can transform their organization’s sales.
Entrepreneurs and Startups
Methodology and Assessment
All of the learning included takes place in highly collaborative environments, fostered by discussion forums and group activities.
In this practical, results-driven certificate, you will get a hands-on learning experience based on the case method. Plus, you will acquire skills and tools that you can immediately use to benefit your organization and your career.
Participants will be guided throughout the course by facilitators who will be on hand to answer any questions and respond to comments.