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Scheduling an event on Laptop

DX in Event Management

Duration: O1 MONTH

DX IN Event Management


About the

The COVID-19 pandemic that has affected economies worldwide has also beaten up the events industry in both developed and developing countries.


Many events have been canceled and sponsors are pulling out of their commitments. Is cancellation the only option? No. Events should avoid cancellation wherever possible. They should move online.

The majority of planners have none or very limited experience with planning virtual events. That adds increased pressure for associations to deliver more opportunities for learning, and for event professionals to accelerate their learning curve to deliver virtual programs.

In fact, the planning and production process of virtual events is profoundly different from live events and requires a higher level of technology confidence, so planners are required to move fast and with accuracy.

Digital Transformation means enhancing an organization’s core business operations to meet customer requirements efficiently by leveraging data and technology.


The DX in EVENT MANAGEMENT (EventTech) is GAAA VIRTUAL response to this need.


This certificate prepares you to understand the new digital paradigm of today’s events revolution, and it also provides an overview of the key technologies driving this change. This course takes a practical approach intended to help you become an active part of the digital transformation.

Business woman at an online meeting using a laptop
Indian Male Student Working with Laptop

Eligibility: Anybody, STD XII and above

There are no prerequisites for this certificate. The Course will guide and prepare you to understand all the content and complete the required activities.


For some lessons however, some familiarity with web environments is recommended.



The course DX in EVENT MANAGEMENT (EventTech) offers a holistic vision of how to manage a Complete Event Management Platform for Online, Physical, Hybrid events.

The following summarizes the course structure:

  • Create Professional Event Website

  • Website Calendar Management

  • Attendee Management

  • Event Speaker Management

  • Getting Paid

  • Reports & Analytics

  • Community Management

  • Ticket Sales & RSVPs

  • Advanced Marketing Tools

  • Attendance Tracking & Management

  • Onsite Event Management

  • Intro To More Revenue Streams

Meeting table discussing Data charts

Course Structure Details

Create Professional Event Website

Unlimited Event Listings | Multilingual Capabilities | Event Layouts and Calendars

  • Create any type of event — professional meetups, conferences, concerts, sports events, parties, weddings and more.

  • Customize your design with a visual editor.

  • Add event lists and pages to showcase your upcoming and past events.

Calendar Management

Manage Your Event Calendar

  • Attendees can view your schedule and book sessions online.

  • Display sessions and pricing

  • Set your event hours

  • Auto adjust bookings for time zones (online events)

  • Create booking rules and policies

  • Speakers can manage and sync their schedules

Strengthen Your Attendee Relationships

Attendee Management

  • Keep in touch and up-to-date with Attendees

  • Create detailed Attendee / Member profiles

  • Collect forms

  • Send session reminders via email

  • Send updates to your event groups

  • Chat online with Attendees

Computer Data

Key takeaways

  • Providing a wide array of online interaction options for Event Attendees.

  • Allowing Event Speakers to organize sessions.

  • Deliver a superior digital (attendee) experience (CX).

  • Discover the technologies that are changing the Events Industry and how they are doing it.

  • Become familiar with SaaS (Software-as-a-Service) and learn how to take advantage of the opportunities they offer for secure & efficient Event Management & implementation.

  • Cultivate a deeper understanding of the fundamentals of DX (Digital Transformation) and its practical applications.

Key Takeaways

Who should take this Course?

The Course, DX in EVENT MANAGEMENT (EventTech) is directed at diverse professional profiles, students such as:


Any student, STD XII and above,

Diploma 10+3, Others) who wants to understand the benefits, opportunities and employment, the latest technologies can offer for digital transformation in the Events Industry.

Event Industry Technical Professionals

Events Industry Technical professionals who want to obtain a broader strategic vision about how these key technologies can transform their organization’s operations.

Event Industry Professionals

Events Industry Professionals with strong leadership skills who want to have a powerful impact on the success of their organization’s innovation processes.

Functional Managers/ Employees

Functional managers/ employees in the Events Industry whose organizations are going through digital transformation and who want to create new business models based on digital products/ services.

Entrepreneurs and Startups

Methodology and


All of the learning included takes place in highly collaborative environments, fostered by discussion forums and group activities.


In this practical, results-driven certificate, you will get a hands-on learning experience based on the case method. Plus, you will acquire skills and tools that you can immediately use to benefit your organization and your career.


Participants will be guided throughout the course by facilitators who will be on hand to answer any questions and respond to comments.

Live online sessions by faculty who will teach real-life applications and respond to participants’ questions
Cases applications
Review activities
Practical activities
Guided discussion forums
Additional resources such as videos and recommended reading

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