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Event Marketing (MarTech) & CRM







Anybody, STD XII and above

There are no prerequisites for this certificate. The Course will guide and prepare you to understand all the content and complete the required activities.


For some lessons however, some familiarity with web environments is recommended.

About the Certificate

Promoting Your Event. When putting so much time and energy into planning your event, you want to make sure that you do the promotion right. To generate the highest amount of registrants, you need a mix of email, social, public relations, and other types of paid promotions to get the biggest bang for your buck.

Using MarTech (Marketing Technologies) and CRM (Customer Relationship Management), you can manage communicating with your audience early and often leading up to the event, so that you will have a better turnout as your event will be top of mind for your attendees. Just like lead nurturing, successful event promotion will consist of a series of touches that may include press releases, emails, direct mail, and call downs.

You have to consider what sort of event you are hosting when determining the promotional tactics that will draw in prospects or customers. Promotions for webinars and online events will often rely on emails, while those for offline events may take a multi-touch approach.

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One of the best ways to reach your customers, differentiate your brand, and drive sales is through an event. Whether it’s an annual event, summit, user conference, regional events, trade shows, virtual events or webinars, events can make a huge difference in growing your business. But after you’ve gotten through the nitty gritty details of planning the event, you have to capitalize on getting the right people registered and attending

The EVENT MARKETING (MarTech) + CRM Course is GAAA VIRTUAL response to this need.

This course prepares you to understand the new marketing paradigm of today’s events revolution, and it also provides an overview of the key marketing technologies driving this change. The course takes a practical approach intended to help you become an active part of the event marketing transformation.

Certificate Structure

The EVENT MARKETING (MarTech) + CRM Course offers a holistic vision of how to market for Online, Physical, Hybrid events.


The following summarizes the course structure :

  • Get Event Website Visitors

  • Capture Event Leads

  • Confirm Event Attendees

  • Gain Event Attendees Loyalty

  • Manage Your Event Business

  • Event Community Management

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Get Event Website Visitors

  • Built-in SEO Tools - Boost organic traffic to your site with a powerful suite of SEO tools. Get started with a custom SEO setup plan, index your site on Google in seconds, and start optimizing your site for search engines.

  • Spread the Word on Social - Raise brand awareness, encourage audience engagement and boost site traffic with eye-catching posts on Facebook & Instagram.

  • Make a Promo Video - Showcase your business in a professional video ad. Share directly on Facebook and YouTube.

  • Connect to Pro Marketing Tools - Up your marketing game with targeted campaigns, A/B tests and detailed customer insights.

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Key takeaways

  • Build the right target list for your event.

  • Achieve and exceed event registration and attendance targets.

  • Help establish a human connection to your brand and your event.

  • Drive audience acquisition. Engage clients in a personal authentic way.

  • Build conversion to your brand after the event. Survey and measure the success of your event.

  • Cultivate a deeper understanding of the fundamentals of Marketing Technologies (MarTech) and its practical applications.

Who should take this certificate?

The EVENT MARKETING (MarTech) + CRM Course is directed at diverse professional profiles, students such as:


Any student, STD XII and above, Diploma 10+3, Others) who wants to understand the benefits, opportunities and employment, can offer for marketing applications in the Events Industry.

Events Industry Professionals

Events Industry professionals who want to obtain a broader strategic vision about how these key marketing concepts can transform their organization’s sales.

Entrepreneurs and Startups

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Methodology and Assessment

All of the learning included  takes place in highly collaborative environments, fostered by discussion forums and group activities.

In this practical, results-driven certificate, you will get a hands-on learning experience based on the case method. Plus, you will acquire skills and tools that you can immediately use to benefit your organization and your career.

Participants will be guided throughout the course by facilitators who will be on hand to answer any questions and respond to comments.

Live online sessions
by faculty who will teach real-life applications and respond to participants’ questions
Cases applications
Guided discussion forums
Practical activities
Review activities
Additional resources such as videos and recommended reading

Have any Questions?

We'd love to hear from you. Here's how you can reach us:

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