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Event Administrator







Anybody, STD XII and above

There are no prerequisites for this certificate. The Course will guide and prepare you to understand all the content and complete the required activities.


For some lessons however, some familiarity with web environments is recommended.

About the Certificate

Event technology has taken the events industry by storm. Some of the most profound changes in event programs over the past 15 years have been driven by the constant digital transformation of the planning process.


Online registration, ticketing, mobile apps, engagement apps, and online venue sourcing are only some of the tools that revolutionized the way we plan, execute and evaluate events. An events administrator can be described as a professional who is responsible for managing, directing, controlling, and supervising several events or occasions.


The major responsibilities for an events administrator include the overseeing and processing of conference and events bookings, chasing up calls and efficiently communicating with customers or clients, liaising or working in relation with other departments about customer or client requirements or needs.

Furthermore, they must ensure that events are planned and organized according to clients or customers’ requirements on time and within budget.

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Two Business Women in Event Management Discusing with Laptop

This demands that an events administrator be organized, analytical, composed, time conscious, and financially intelligent.

With such an incredible amount of disruption, event administrators have tried to make sense of the new opportunities brought along – and they have tried to contain the risks associated with the event's outcome. This course will help.

The EVENTS ADMINISTRATOR Course is GAAA VIRTUAL response to this need.

This course prepares you to understand the new administration paradigm of today’s events revolution, and it also provides an overview of the key administration technologies driving this change.

The course takes a practical approach intended to help you become an active part of the event administration transformation.

Certificate Structure

The EVENTS ADMINISTRATOR Course offers a holistic vision of how to administer Online, Physical, Hybrid events.


The following summarizes the course structure :

  • Event Administration

  • Templates

  • Custom fields

  • Clients’ users

  • Import and export

  • Event Portal

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Event Administration

Careful planning and a lot of organization

  • Initiation - This is where you create a general outline before drafting your "event story".

  • Planning - Lay down structured plans to manage resources, cost, time, risk, and communication.

  • Execution - Proper coordination and communication between teams will ensure that your work gets done on time, and without any hiccups.

  • Monitoring and Controlling - This runs parallel to the execution stage. Finding the right balance and establishing control is what this stage is all about.

  • Closing - conduct an appraisal post-completion to analyze what has been done, and what could have been done better.

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Two Team Members discussing Event Planning with Laptop

Key takeaways

  • Provide administrative support to the events team, sponsorship team, and Head of Events and Sponsorship across all events as required

  • Understanding event management functions such as Gantt charts and recurring tasks to thoughtful extras such as task workflows and automated notifications

  • Implementing systems to record all event data to be used for event marketing and planning, including research activity to audit and inform future event decisions

  • Identifying and utilizing financial strategy and negotiations to boost the parameters of an event within a client’s budget

  • Attracting new clients and maintaining sound and healthy relationships with pre-existing customers or clients through excellent communication, advertising, and feedback.

  • Cultivate a deeper understanding of the fundamentals of Event Technologies (EventTech) and their practical applications.

Who should take this certificate?

The EVENTS ADMINISTRATOR Course is directed at diverse professional profiles, students such as:


Any student, STD XII and above, Diploma 10+3, Others) who wants to understand the benefits, opportunities and employment, can offer for marketing applications in the Events Industry.

Events Industry Professionals

Events Industry professionals who want to obtain a broader strategic vision about how these key marketing concepts can transform their organization’s sales.

Entrepreneurs and Startups

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Methodology and Assessment

All of the learning included takes place in highly collaborative environments, fostered by discussion forums and group activities.

In this practical, results-driven certificate, you will get a hands-on learning experience based on the case method. Plus, you will acquire skills and tools that you can immediately use to benefit your organization and your career.

Participants will be guided throughout the course by facilitators who will be on hand to answer any questions and respond to comments.

Live online sessions
by faculty who will teach real-life applications and respond to participants’ questions
Cases applications
Guided discussion forums
Practical activities
Review activities
Additional resources such as videos and recommended reading

Have any Questions?

We'd love to hear from you. Here's how you can reach us:

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