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The colours covered are:
Colours can have a different effect on different individuals based on their past experiences and cultural background. But most often some colours have the same effect on everyone's mind.
We will see which colour has what effect on the human mind:
Black is considered a dark colour and is usually associated with death. Black is considered as bad and negative, hence antagonists are usually shown wearing black colour. Black colour is also associated with attractiveness and elegance hence is widely used in the corporate world. Spending too much time in black environment can also lead to anxiety and depression. This can be because the black colour has the tendency to absorb energy.
White colour is associated with virginity, purity and innocence, hence the Chritian brides wear white gown on their wedding. White is used to create the illusion of a larger space. While white is considered auspicious in western countries, it is associated with death and mourning in countries like China and India. This is mostly used by doctors as it is associated with purity and safety. One reason it's use in laboratories might be that, white makes it easy to spot any fluid or chemical stain.
From ancient times green has been associated with fertility and nature. Green is also used to depict the economy in the corporate world. Green provides a soothing effect to human eyes and hence is associated with calmness. This is the reason why it is used by the doctors during surgery. Green is also a symbol of healthy and vegetarian food.. It is also used to depict growth or progress especially in companies and schools. Green is also associated with safety and hence is used as a traffic light to indicate ‘move ahead its safe’.
Blue is considered a cold and calm colour. It is often associated with the sky and the water. Blue is often considered as a sign of calmness and serenity. Hence companies that wants to show security often uses blue in advertising and marketing. Blue is a cold colour and makes one feel sad and aloof. It is a least appetizing colour. Blue has been linked to higher rates of creativity.
Yellow is associated with happiness. But too much concentration of yellow can strain the eyes and even make people feel anxious. Yellow is an energetic colour. Yellow grabs the attention of the viewer quickly. This is the reason school buses are painted in yellow colour so that one should see them quickly and maintain safety.
Red is often associated with passion as well as anger. Person with anger is usually depicted with a red furious face. It is also used to depict love and desire. People dressed in red are often considered attractive. Red enhances the metabolism and hence used in many restaurants. It is also known for its ability to dominate opponents. Red also symbolizes power. Red increases the heart rate and is often used to show the sign of urgency.
Purple is the colour that is associated with mystery as well as royalty. As in ancient times purple dye was difficult to extract and hence was very expensive. This is the reason why it was usually used by the wealthy people in the society and by the royals. It also depicts spirituality, hence is worn by the Pope. The lighter shade of purple is used to depict light hearted and romantic energies.
Orange is associated with energy and sunlight. Many sports teams use this colour for their uniforms. It is also the colour of spirituality in eastern countries. Saffron robes are often worn by the Hindu sadhus and Buddhist monks. Orange is considered as a playful, friendly colour and hence is used in consumer marketing and products. Orange is also linked with Autumn and Halloween in western countries.
Grey colour is considered neither good nor bad. Hence the antagonists are called the person with a grey shade. It feels serious and professional. Grey is also an indicator of maturity as seen in the grey hairs of old people. Grey is looked upon for its simple and clean look.
Pink is usually associated with femininity and softness, hence is used in most of the feminine products. Pink is also used to depict love and romance. It's a gentle and sensitive colour. Prisons in Europe have started painting their walls pink in an effort to calm aggressive inmates.
Brown is associated with earth. It is used to express the sense of strength and reliability as it is considered a solid colour. One may feel sad and isolated with the sight of brown as they may link the colour with a desert. In branding and marketing, brown is associated with reliability, dependability, and nurturing.